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Operating at the critical intersection of leadership, strategy and communications, we know how to help you prepare for, navigate through and recover from issues of sensitivity, adversity or crisis. When the stakes are at their highest, experience and instinct matter.

A recent Deloitte global survey reported that 88% of surveyed executives are explicitly focusing on reputational risk as a key business challenge. Do you have a CRO – Chief Reputation Officer?

Data breach, cyber-attack, social media attack, negative press, natural disaster, bankruptcy, crime, litigation, investigation, compliance issues, employee relations complications, job loss, labor unrest, audit sanction, IT issues, board dissension, poorly managed mergers, environmental damage, workplace violence, whistle blowers, IP theft, rumors, death, terrorism, war, riots, accidents, health issues, strikes, product recall, regulatory shifts, competitive disruption, hostile takeovers, abuse, poor leadership transition, discrimination.

The question isn’t if crisis will occur, but when. Are you prepared?

Crises are emotionally charged turning points that bring about swift, radical change. Instability leads to undesirable outcomes that cost time, money, customers, careers and, in the worst of scenarios, lives. Crises can be natural, like an earthquake, or human-induced, like civil unrest. Crises can be sudden or smoldering, high-impact or low-impact. Sometimes organizations and people recover. Many times, they do not.

Have you done everything you can to reduce your points of exposure and create a sense of organizational muscle memory? When an event occurs, are you confident and in a position to turn short-term adversity into long-term advantage?

Trust the firm leaders turn to for guidance during life’s toughest times.

chartIn this highly linked, digital world, the decisions you make today will be judged by many for years to come. Predictive and action-oriented, leaders trust Fallston Group’s uniquely qualified experts to preserve all that is important when there are minutes to respond in today’s interconnected world.

Put our deeply experienced, high performing team with a proven track record of turning short-term adversity into long-term advantage to work for you. Operating at the critical intersection of leadership, strategy and communications, we know how to help you prepare for, navigate through and recover from issues of sensitivity, adversity or crisis. When the stakes are at their highest, experience and instinct matter.

Fallston Group provided our organization with invaluable access to specialized and unique expertise. From situational analysis to leadership coaching to constituent outreach, Fallston Group was able to immediately add great value. I highly recommend their people and services.

Eric Wulf, Chief Executive Officer, International Carwash Association

Prepare

Fallston Group’s in-depth vulnerability assessment identifies organizational points of exposure then prioritizes based on internal and external marketplace risk. Our model and process is clear, comprehensive and effective at dramatically reducing risk.

Any motivated person with a recording device and internet connection can wreak havoc on your brand and immediately thrust you or your organization into crisis. Our nationally-known experts build the framework that details the roles, expectations and outcomes of everyone involved in managing and communicating during life’s most critical times.

Crisis communications is only one element of a meaningful, comprehensive crisis plan. From crisis team development to policies to training, Fallston Group understands how important organizational muscle memory is when the stakes are at their highest. Benjamin Franklin once said, “Failing to plan is planning to fail.”

Military and public safety agencies understand the value of executable policies and relentless training. It is a well-known fact that how you train is how you will perform under duress. Fallston Group’s mapping and checklist processes optimize positive outcomes and gives organizations the confidence to succeed during critical times.

Anyone can lead when the sun is shining, people are happy and profits are up; real leaders emerge during life’s darkest days. Take advantage of our established training modules to create organizational muscle memory for your internal and external stakeholder base and rest secure in the knowledge you have an expert team at the ready when you need us.

Navigate

Our “why” is our team’s genuine passion for helping people during life’s most critical times – it’s baked in our DNA. 365/24/7 availability is our strength and calling. When you need us, we’ll be there – anywhere in the world.

When adversity or crisis strikes, rely on the team that has guided individuals, businesses and brands through all types of crises. We stand shoulder to shoulder with you to provide quick, sound and effective leadership advice to influence effective decision-making, manage reputations and build long-term value. Crisis is opportunity; seize the leadership moment.

Issues of sensitivity, adversity and crisis must be diagnosed quickly with a high level of certainty and predictability. We consider every nuance so decisions made today positively impact your organization for years to come. We build your roadmap quickly, understanding the fluidity of every situation. We will, with velocity, identify your navigational fix and chart the course to ensure you are bigger, faster and stronger than before crisis hit.

Effective communication is the underpinning of success; it accelerates growth and opportunity while unifying those who care. Fallston Group works with clients, both on and off-camera, who speak to the news media, publicly to large groups, and within more intimate, team-based settings during crisis. Our training directly improves messaging and presentation skills, whether educating, informing or persuading your audience.

Understanding the players, their varying points of view and many spheres of influence is critical. We specialize in understanding all motivations as we work toward favorable, long-term solutions. Leveraging existing and emerging networks is key; experience, intuition and relationships matter.

Our 24-hour media monitoring and analysis allows for timely message development and decision-making while in the heat of battle. Remember, the most important message is the message received – it is paramount to understand both micro and macro-community sentiment as you work to restore, then build upon, the reputational capital you worked so hard to earn.

Understanding the tone and tenor of what has been or is being said about you and your brand is essential. Through our comprehensive media audit process, we determine sentiment and develop a time-sensitive strategy to enhance your favorability ratings.

With decades of experience interacting with the worldwide media, Fallston Group, on special occasions, will serve as primary or secondary spokesperson for your organization during a time of crisis, minimizing risk. While these are very unique circumstances, the fact that we’ve managed thousands of interviews during our careers yields significant dividends for our clients.

While most understand the immediate need to help those who are physically injured, you cannot lose sight of those who need mental health support. Demonstrate your concern for and commitment to your employees and other stakeholders by leveraging our highly respected, credentialed, mobile team of mental health experts who can respond to the epicenter of crisis, during and after. Expedite your recovery and put your organization back into productivity mode as quickly as possible.

Recover

Once you’ve effectively navigated the crisis, position your organization to reap the benefits of reputational equity for years to come. Our leadership experts can work with you to identify a path forward to capitalize on future opportunities. From life coaching to organizational development to vision planning, Fallston Group executives have the experience to assemble and propel your team to growth and opportunity.

Now that you’ve re-righted the ship, what’s next? The marketing experts at Fallston Group can guide you through the development of a research-based marketing plan to restore your brand equity and meet your organization’s business goals. A monthly action plan ensures consistent, ongoing communication to keep your brand top of mind with customers.

Don’t have an in-house executive with CMO-level marketing expertise? Our team of veteran strategists has decades of experience working client- and agency-side for both B2B and B2C clients in product and service industries. Whether acting as your entire marketing department or working with your in-house team, we’re ready to develop and implement a strategic plan that makes a measurable impact on your bottom line.

In today’s 24-hour, digital marketplace, you must tell your story…if not, someone else will. Many studies have shown earned media is the most trusted and influential source of information. Our experts have been on both sides of the podium and know how to break into the crowded news cycle, using an “air” and “ground” assault strategy to positively influence the marketplace. Whether international or local, traditional or digital, our deeply experienced team knows how to get you into–or out of—the news. Many leaders have benefited from our media training—and how we use the most advanced technologies available to track and report ROI.