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If you don’t tell your story, someone else will. And, if someone else tells your story, it certainly won’t be the story you want told.

Did you know that much of the buying process is complete before a prospect ever connects with a vendor? The way people buy and consume products and services has changed, which is why it’s more important than ever to make sure your messaging can be found in all of the places your audience searches for information.

An integrated marketing and PR strategy ensures you’re hitting all of those channels.

Fallston Group develops and drives effective marketing communications– delivering the right message, at the right time, using the right distribution channels, to the right people. Your message is a call to action.

With our research-based approach and outsourced Chief Marketing Officer capabilities, you can be sure your plan will be effectively implemented to drive real results: our clients have recognized double to triple digit, year-over-year revenue growth.

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Our Services Include

Don’t have an in-house executive with CMO-level marketing expertise? Our team of veteran strategists has decades of experience working both client- and agency-side for B2B and B2C clients in product and service industries. Whether acting as your entire marketing department or working to deepen the bench of your in-house team, we’re ready to develop and implement a strategic plan that makes a measurable impact on your bottom line.

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Stop guessing and start making research-based, educated decisions on how to best allocate your marketing dollars. Our team is led by highly educated, seasoned executives who can guide you through the development of a plan to identify effective goals, strategies and tactics for all of your customer segments. A monthly action plan ensures consistent, ongoing communication to keep your brand top of mind with customers. Remember, what gets measured, gets done!

It all starts with goal and audience definition. Is your brand’s messaging consistent; is there ample reach and frequency; is it being noticed and shared? Strong messaging is a key component of any organization’s marketing strategy. Our brand experts are poised to facilitate the development of brand positioning and messaging that’s thoughtful, well-timed and resonates within your target markets. Your customers will embrace your call to action and move to decision-make.

In today’s 24-hour, digital marketplace, you must tell your story…if not, someone else will. Many studies have shown earned media is the most trusted and influential source of information. Our experts have been on both sides of the podium and know how to break into the crowded news cycle, using an “air” and “ground” assault strategy to positively influence the marketplace. Whether international or local, traditional or digital, our deeply experienced team knows how to get you into–or out of—the news. Many leaders have benefited from our media training —and how we use the most advanced technologies available to track and report ROI. Assertive PR will raise your profile, boost SEO rankings, build marketplace trust and engage audiences.

Online and offline, content marketing is king, costing 62% less than outbound marketing while generating more than three times as many leads. From video production to social media, infographics to blogs, and emails to podcasts, Fallston Group can help you plan, wordsmith and execute a highly effective content marketing schedule that supports brand recall and drives engagement.

Still trying to figure out Snapchat, Instagram, Tumblr and Pinterest? Have you even heard of VSCO, Yik Yak and Reddit? Outsource all of your social media content development to Fallston Group, or bring us in to train your staff. Our team of digital natives will guide you through existing and emerging social media platforms to develop an effective, focused presence. Our proven strategies will ensure your brand is in the conversations happening every day online that drive engagement, loyalty and recall.

Early advertising pioneer John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Through a thoughtful, analytical approach, the Fallston Group marketing team will ensure you know which media outlets are the right ones for your audience and negotiate the best rates for your ad buy – so you can be sure you are getting measurable results from your next ad campaign.

Accelerate growth by validating your company’s value proposition through strategic direction while gaining insight into your best customers’ needs, expectations and future demands. Customer Advisory Boards are one of the most important trends in market research. Fallston Group will work with your executive team to form your board, ensure regular communications, facilitate sessions and track results.

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I have been tasked with running two companies; one construction company and one restoration company completing insurance build back and mitigation work for water and fire losses. The latter is a new venture, born out of a declining economy for construction. Starting the new company (a franchise) up was no small task. Everyone says that with a franchise, you just plug in the system and it works. It is not the case and any startup is a lot of work. In order to create awareness, you have to have a plan. I met Fallston Group through another mutual acquaintance and let them know what my challenges were and what we were looking to do. They came back with an aggressive plan that fit our needs (and our budget) to help us grow the brand through social media, press releases and website growth/traffic. Perhaps the biggest obstacle to being a successful owner is trying to find time to plan and implement, all while you are trying to grow your baby. Fallston Group makes that part easy, taking most of what I am comfortable in giving up and running with it. Our projections this year are getting revised each quarter, and in the right direction. I’d have to say Fallston Group had some major influence there.

Jay Van Deusen, President, Rainbow International of Northeastern Maryland