I have been tasked with running two companies; one construction company and one restoration company completing insurance build back and mitigation work for water and fire losses. The latter is a new venture, born out of a declining economy for construction. Starting the new company (a franchise) up was no small task. Everyone says that with a franchise, you just plug in the system and it works. It is not the case and any startup is a lot of work. In order to create awareness, you have to have a plan. I met Fallston Group through another mutual acquaintance and let them know what my challenges were and what we were looking to do. They came back with an aggressive plan that fit our needs (and our budget) to help us grow the brand through social media, press releases and website growth/traffic. Perhaps the biggest obstacle to being a successful owner is trying to find time to plan and implement, all while you are trying to grow your baby. Fallston Group makes that part easy, taking most of what I am comfortable in giving up and running with it. Our projections this year are getting revised each quarter, and in the right direction. I’d have to say Fallston Group had some major influence there.
Jay Van Deusen, President, Rainbow International of Northeastern Maryland