Protecting Your Image after a Fall from Grace
On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.
Reputation: Top Strategic Risk Concern for Companies
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
The Social Media Opportunity
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.
Engage Your Social Media Channels During a Crisis
Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.
3 Questions to Consider: A Psychologist’s Take on Anthony Weiner
Amidst scandal, Anthony Weiner is still running his campaign. Should he be?
San Diego Mayor Should Step Down
San Diego Mayor Bob Filner should resign; he should take some time to solely focus on his personal issues. After Filner works on himself, if he wishes to seek office in the future, the people will then decide if he is fit for duty.
Casey Anthony Trials: The Social Media Verdict
While Casey Anthony may have been found ‘not guilty’ this Tuesday—the court of public opinion had decided quite the contrary long ago, reacting to the decision with an outpour of disgruntled opinions on Facebook and Twitter. The much awaited verdict of the murder trial was reached on Tuesday when the jury found Casey Anthony, mother of 2-year-old Caylee Anthony, not guilty of first degree murder, aggravated manslaughter, and aggravated child abuse of her daughter. The outcome left many reeling with confusion. On Tuesday afternoon, Twitter users tweeted 34,000 updates with the term ‘Casey Anthony’, and according to MSNBC.com, almost 325,283 of updates of that day were trial-related—and had negative opinions of the verdict. Throughout the 36 day trial, Facebook pages popped up showing support for Caylee Anthony, urging users to commemorate her death. Statuses educated users on the findings of the trials. The sites gave an incredible testament to how public opinion is reflected heavily through these networks, as well as how they are rapidly advancing to become sources of information and systems of interacting with news coverage. As for Casey Anthony—she remains forever guilty…on Facebook.
