Fallston Group

Building Strengthening & Defending reputations

Tweeting: A Costly Game if Not Well Thought-Out

  One of the ongoing dangers of social media is the spontaneity with which people distribute their random thoughts, emotion and message. We have seen a number of brands negatively impacted recently by the “quick trigger” of wanting to be heard. After the failings of Kenneth Cole when he tweeted about his spring collection and […]

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