NASCAR Benefits from Tweeting Decision
The perceived value of NASCAR driver Brad Keselowski’s Twitter account soared more than $200,000 following his track-side tweets during the 2012 Daytona 500. Just three days after the incident, Keselowski’s Twitter account had attracted more than 215,000 followers, resulting in the estimated value of the account to soar to more than $300,000. Prior to the […]
