4 Questions to Ask to Make More Marketing More Effective in 2018
By Kathy Walsh, Director of Marketing I’m a big believer in the tried-and-true when it comes to developing a marketing strategy. You may have heard of the “4 P’s” of marketing—product (or service), pricing, place, promotion—and maybe even the 5th “P” which incorporates positioning. I believe these tenets, established years ago, are still as valuable […]
