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Celebrating a decade of building, strengthening & defending reputations

Innovative New Services

To properly celebrate a decade of service and respond to an emerging demand for crisis-oriented training services, we challenged ourselves to enhance our core offerings as well as develop new and robust services to help organizations achieve their reputational goals.

Tiered Marketing & PR Packages

We pride ourselves in creating custom marketing and PR solutions for our clients. As part or our anniversary, we are happy to share three new levels of marketing and PR packages plus a PR-only option. Call 401-420-2001 or email info@fallstongroup.com today for pricing or to learn more.

Tier I: Building & Strengthening Your Social Reputation

Internal marketing teams, at times, must outsource time-consuming digital functions such as social media, which require 24/7 attention. And, if you can’t seem to get that monthly e-newsletter out the door…we’ve got you covered.

  • Social media strategy tailored to your company’s specific short-and mid-term goals, including social channel evaluation and channel creation, as needed
  • Monthly social media management + social content creation + social graphic design
  • Monthly e-newsletter creation + distribution
  • Bonus: social listening to determine public sentiment

Tier II: Strengthening Your Existing Marketplace Reputation

Does your marketing need a refresh? Our tier two services will examine your current efforts and enhance your existing marketplace presence!

  • Extreme Marketing Makeover + Marketing Blueprint
  • Social media strategy + monthly content management and execution
  • Marketing collateral refresh/graphic design, as needed
  • Monthly e-newsletter creation + distribution
  • Public Relations (local, regional, national, international – as appropriate) – Draft press releases + distribution + pitching and follow up to media outlets
  • Quarterly metrics analysis and results reporting
  • Bonus: social listening and media alerts for company + top executives

Tier III:  Building & Strengthening Your Brand

Perhaps you’ve never had a strategic marketing plan, or you’ve discovered it is woefully out of date. Our tier three services build the foundation your company needs for successful marketing and PR, which will ultimately build your reputational equity and marketplace value.

  • Comprehensive strategic marketing plan development + 12-month content calendar
  • Social media strategy + monthly content management and execution
  • Marketing collateral creation/graphic design, as needed
  • Monthly e-newsletter creation + distribution
  • Public Relations (local, regional, national, international – as appropriate) – Draft press releases + distribution + pitching and follow up to media outlets
  • Monthly thought leadership articles for executive of choice
  • Website content creation and updates
  • Quarterly metrics analysis and results reporting
  • Bonus: General crisis consultation (if needed), social listening and media alerts for company + top executives

Project-Based Public Relations

Do you have a robust marketing team but need outside PR assistance from a tiger team with decades of media relations experience and contacts? Whether you’re launching a new product, planning an event or simply need to get your subject matter expert in front of a camera, Fallston Group offers project-based PR services.

  • Custom media influencer list creation
  • Up to two news releases – research, drafting with two rounds of edits
  • Local, regional, national (as appropriate) pitching, distribution and follow up to print, digital, radio and broadcast media outlets
  • Talking points for interviews
  • Interview coaching, as needed
  • Comprehensive coverage reporting

Level One: Building & Strengthening Your Social ReputationSometimes, internal marketing teams need to outsource time-consuming digital deliverables such as social media, which require 24/7 attention, and can’t seem to get that monthly e-newsletter out the door. We’ve got you covered.

  • Social media strategy tailored to your company’s specific short-term goals, including social channel evaluation and channel creation, as needed
  • Monthly social media management + social content creation + social graphic design
  • Monthly e-newsletter creation + distribution
  • Bonus: social listening to determine public sentiment.

Level Two: Strengthening Your Existing Marketplace Reputation

Does your marketing need a refresh? Our level two services will examine your current efforts and enhance your existing marketplace presence!

  • Extreme Marketing Makeover + Marketing Blueprint
  • Social media strategy + monthly content management and execution
  • Marketing collateral refresh/graphic design, as needed
  • Monthly e-newsletter creation + distribution
  • Public Relations (local, regional, national, international – as appropriate) – Draft press releases + distribution + pitching and follow up to media outlets
  • Quarterly metrics analysis and results reporting
  • Bonus: social listening and media alerts for company + top executives.

Level Three:  Building & Strengthening Your Brand

Perhaps you’ve never had a strategic marketing plan, or you’ve discovered it is woefully out of date. Our level three services build the foundation your company needs for successful marketing and PR, which will ultimately strengthen your reputation and marketplace value.

  • Comprehensive strategic marketing plan development + 12-month content calendar
  • Social media strategy + monthly content management and execution
  • Marketing collateral creation/graphic design, as needed
  • Monthly e-newsletter creation + distribution
  • Public Relations (local, regional, national, international – as appropriate) – Draft press releases + distribution + pitching and follow up to media outlets
  • Monthly thought leadership articles for executive of choice
  • Website content creation and updates
  • Quarterly metrics analysis and results reporting
  • Bonus: General crisis consultation (if needed), social listening and media alerts for company + top executives.

“We are incredibly grateful for a decade of growth, the trust our clients place in our team and a marketplace which has legitimized our business model.” 
~ Rob Weinhold, Chief Executive

New Training & Workshops

Are you familiar with Fallston Group’s training options? Our interactive, hands-on workshops are designed to be informative, engaging and practical for both small and large group, with takeaways attendees can easily implement. From media training to active shooter, our workshops dramatically improve our client’s leadership, strategy and communication skills. Click here for more information on available topics.

Top 10 Tips to Manage Crisis by Rob Weinhold

Rob offers his top tips to successfully manage a crisis based on decades of experience helping people during their most difficult times – click here to read his top 10!

Experiencing an issue now? Skip the article and call us right away at 410-420-2001.

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