Twitter is an online platform that allows users to broadcast a short message to other users across the globe. It has become a primary resource for online news and social networking and primarily caters to a male audience. As a…
When your business utilizes social media to reach your target audience, you’ve taken an important first step. But, how effective is your social media? Is one platform working better than another? Do you have more engagement with certain posts? Why…
The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes. Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a…
Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch…
Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is…
By Josh Z. Earlier this year, I walked into my first day at the Fallston Group not knowing what to expect from a new internship. I ended my experience with many important takeaways and now realize what I will sadly…
By Kathy Walsh, Director of Marketing Recently, I was fortunate to attend the Maryland Bankers Association's Council of Professional Women in Banking and Finance (CPWBF) Fifth Annual Conference, and while I’m not a banking or finance professional, I still walked…
Many people are asking, “Why would Fallston Group support a controversial client like DaddyOFive?” Thank you for your interest and questions, they are very important to us. A little background: when Fallston Group was contacted at the end of last…
By Andrea Lynn, Marketing Communications Manager Are you using social media to your advantage? One of the most common areas of confusion I see in the professional online community is Twitter. Under-utilized and often overlooked due to lack of understanding,…
ATHENA Leadership Award winner Kathy Walsh, director of marketing at Fallston Group, center, stands proudly with Young Professional Leadership Award winner Paige Boyle, director of marketing and customer relations for Boyle Buick GMC, along with this year’s finalists. Photo credit:…