By Andrea Lynn, Marketing Communications Manager For many, the concept of creating a marketing strategy can be mighty intimidating! We all vaguely know we need one…hopefully someone is posting on social media and placing some ads, right? Effective marketing goes…
Crisis Communications Plans are designed to provide guidance and easy-to-follow steps to support clients in preparation for, management of and after effects of proper crisis communications. Reputation leads to trust, trust leads to valuation. Effective crisis prevention, identification and communication…
By Frank Barile, Safety & Security Director of Fallston Group Being a leader in today’s business world is not easy. There are many things you need to worry about outside of business growth and profitability; safety and security is one…
by Rob Weinhold, Chief Executive of Fallston Group Social media attack, bad press, investigation, litigation, data breach, sex scandal, economic downturn, discrimination, mismanagement and, tragically occurring with greater frequency, active shooter situations…the list goes on and on. Life comes at…
Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce Patrick Seidl has joined its team as strategic communications coordinator. Seidl brings five years of marketing, communications and fundraising experience as well as a background in planning and executing…
Written by Mike Volk, Cyber Specialist at PSA Insurance & Financial Services Effective cyber risk management involves every part of an organization. Cybersecurity policies guide employee behavior and shape culture. Cybersecurity training helps employees — from IT staff to administrative…
According to USA Today, last year was the deadliest year for mass shootings in more than a decade. One could even deem 2017 the deadliest year for mass shootings in modern U.S. history: two of our country’s five deadliest mass…
Baltimore-based Fallston Group, a global reputation agency, is pleased to announce that Rob Weinhold, the firm’s chief executive, has been named one of Maryland’s 2017 Most Admired CEOs by The Daily Record. The Daily Record created the Most Admired…
by Rob Weinhold, Chief Executive of Fallston Group When it comes to crisis, it isn't a matter of if but of when. Having an effective crisis management strategy in place is critical not only for weathering the storm but for…
By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared…