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Peloton’s Lack of Planning

Amid the height of COVID in 2020, Peloton’s stocks skyrocketed and increased by almost 440%. While many consumers were investing strongly in at-home workout machines, Peloton continued to advance its business goals by producing more, creating a wider variety of…

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Smoldering Vs. Sudden

Bottom line - Protecting your company’s valuation depends on how well you are prepared to face the court of public opinion. Crisis happens to everyone. The difference is those who are prepared to address smoldering issues proactively can prevent them from erupting.  When done well, you can turn short-term adversity into long-term advantage.
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The Power of Crisis Leadership

The importance and value of crisis leadership has perhaps never been more apparent than it has been in 2021. Companies across the globe have been bombarded by one societal crisis after another. Every time a leader delivers a message—be it…

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“No Comment”

https://www.youtube.com/watch?v=4lI41EEUh2U We've all heard an interviewee answer a difficult question with "no comment". The question is, what is the message received when using this phrase? Kathleen Cairns, Fallston Group's Communications Strategist, shares her insights on how effective "no comment" really…

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Naomi Osaka – Authenticity

The French Open (FO) is one of the most prestigious Grand Slam tournaments on the ATP tour. The FO is played on clay courts, and players from all over the globe take great pride in participating. Serena Williams, Sofia Kenin,…

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Uh-oh…Hot Mic!

Have you ever said something you thought was confidential, but soon realized someone or some ‘thing’ overheard you? The inevitable answer is yes – we all have. However, the consequences of ‘sticking your foot in your mouth’ are much more…

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