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Be the Lighthouse or Its Reflection

During a recent trip to Gloucester (MA), I snapped this photo of the Thacher Island Twin Lighthouses while traveling by sea north toward the Gulf of Maine while doing a little whale watching. That said, there is nothing ‘little’ about…

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Peloton’s Lack of Planning: Part II

Earlier in the year, Peloton experienced troubles related to its leadership decisions during the coronavirus pandemic to expand well beyond its means. As part of their earlier strategic solution stable, Peloton decided to reduce the cost of its products. Those…

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What is Earned Media?

https://www.youtube.com/watch?v=1Dns5yHDGsQ Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on "earned media" and some of the nuances involved.

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Peloton’s Lack of Planning

Amid the height of COVID in 2020, Peloton’s stocks skyrocketed and increased by almost 440%. While many consumers were investing strongly in at-home workout machines, Peloton continued to advance its business goals by producing more, creating a wider variety of…

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Smoldering Vs. Sudden

Bottom line - Protecting your company’s valuation depends on how well you are prepared to face the court of public opinion. Crisis happens to everyone. The difference is those who are prepared to address smoldering issues proactively can prevent them from erupting.  When done well, you can turn short-term adversity into long-term advantage.
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