Organizational Muscle Memory – Why It’s Imperative!
By Rob Weinhold, Chief Executive On the cold afternoon of January 15, 2009, Capt. Chesley “Sully” Sullenberger nosed US Airways Flight 1549 into the clear skies above New York’s LaGuardia Airport. Less than four minutes later, after a “bird strike” from a flock of Canadian geese knocked out two of the jet’s engines, he coolly […]
It’s All in the Subject Line!
By Patrick Seidl, Strategic Communications Coordinator New Year, New You? Who’s to say that same mantra can’t be applied to your organization’s email subject lines? With email marketing flooding inboxes day in, day out and at ALL times of the day (even at 11 p.m. – yes, that happened, and yes, I had to order […]
Rob’s Reflections
Admittedly, taking our first mission trip to Haiti created a strong sense of excitement and nervousness. However, the invigoration we felt before traveling abroad to help the poorest of poor children far outweighed any personal concerns, health or physical safety. Yes, we had to take a preventative approach to healthcare and embrace safety precautions while […]
Crisis Strikes: Who to Call
FACT VS FICTION: Are you at risk?
Build Your Social Champions
Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for some quick tips, and contact us at https://fallstongroup.com/contact-us/ or call 410-420-2001 for more information.
Immunize Yourself Against Anxiety and Excessive Stress
By George S. Everly, Jr. Ph.D., ABPP. Originally posted via Psychology Today Psychologically speaking, the most significant factors that will keep you from realizing the happiness and success to which you aspire are anxiety and excessive stress. Both of these contribute significantly to depression, as well. Over 44 years of clinical practice and university teaching, I’ve heard people say time and […]
What’s the “Why” Behind a Crisis?
Many crises are sustained campaigns, not situational media events. In my view, reputation leads to trust and trust leads to valuation. You see, snatching victory from the jaws of defeat is all about the restoration of trust and restoring that reputational piggy bank balance which succumbed to overdraft status. We know crises can be natural, […]
Today’s “The Day”
By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]
It Can Happen to You: Why Workplace Violence Insurance is the “New Normal”
By Frank Giachini, PSA Insurance & Financial Services The Capital Gazette, Sandy Hook, Las Vegas, the Colorado Cinemark—active shooting incidents are becoming more frequent every year. In 2017 alone there were 346 mass shootings in the United States, compared to 270 in 2014. And as of July 31 of this year, we’ve had 202 incidents. An active shooter […]
