Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is…
According to USA Today, last year was the deadliest year for mass shootings in more than a decade. One could even deem 2017 the deadliest year for mass shootings in modern U.S. history: two of our country’s five deadliest mass…
By Kathy Walsh, Director of Marketing I’m a big believer in the tried-and-true when it comes to developing a marketing strategy. You may have heard of the “4 P’s” of marketing—product (or service), pricing, place, promotion—and maybe even the 5th…
by Rob Weinhold, Chief Executive of Fallston Group When it comes to crisis, it isn't a matter of if but of when. Having an effective crisis management strategy in place is critical not only for weathering the storm but for…
By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared…
Our guest blog this week is very special. Do you know what steps to take to report abuse, and the warning signs someone may be involved in an abusive relationship? Holly is an ambassador for SARC, who after years of abuse,…
With the alarming evolution of the recent Equifax breach and Tuesday’s shocking announcement that Yahoo’s 2013 data breach impacted every single customer account that existed at the time, identity protection has become a topic of both priority and panic. What…
Three years ago, I was introduced to a personality workshop originating from a company called “True Colors® International.” I confess, my initial reaction was to heave an inner sigh at having Cyndi Lauper’s song, “True Colors,” immediately stuck in my…
With breaking news of White House Press Secretary Sean Spicer resigning today allegedly due, in part, to the newly announced White House Communications Director not having communications experience, we thought it might be appropriate to share a chapter of “The…
By Rob Weinhold I did yet another interview today with the local CBS affiliate about Baltimore's escalating homicide rate in a city that is losing populous by the week. By many accounts, this may be the deadliest year on record…