Earlier this week someone told me, “Andrea, at times you’re quiet, but when you speak, it’s always a story.” Unbeknownst to them, that was a huge compliment, because at Fallston Group, telling our clients’ stories is part of what we…
By Leah Fertig Active and mass shooting events have been filling our news feeds recently both nationally, such as the New Zealand shooting at two mosques on March 15, and locally, including the most recent school shooting at Frederick Douglas…
Whether or not you had the chance to attend our most recent Business Reputation Panel in person, every leader can benefit from our expert panelists’ top tips to preserve and protect your company’s reputation. James “Jef” Fagan, Principal Attorney at…
By Leah Fertig From birth to our final day, there may never come a time we aren’t dependent on a compassionate healthcare provider. Like the fragility of our lives, healthcare institutions are challenged with many risks that may take their…
By Rob Weinhold, Chief Executive On the cold afternoon of January 15, 2009, Capt. Chesley “Sully” Sullenberger nosed US Airways Flight 1549 into the clear skies above New York’s LaGuardia Airport. Less than four minutes later, after a “bird strike”…
By Patrick Seidl, Strategic Communications Coordinator New Year, New You? Who’s to say that same mantra can’t be applied to your organization’s email subject lines? With email marketing flooding inboxes day in, day out and at ALL times of the…
Admittedly, taking our first mission trip to Haiti created a strong sense of excitement and nervousness. However, the invigoration we felt before traveling abroad to help the poorest of poor children far outweighed any personal concerns, health or physical safety.…
Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for…
