Top Tips to Improve Your Instagram Marketing
By Patrick Seidl Since first launching in October 2010, Instagram has grown into the sixth-largest social media platform, having reached 1 billion active monthly users just last year. The home of visual content (photos and videos) surrounding fashion, food and lifestyle content, Instagram is an increasingly valuable social media platform for businesses and nonprofits alike […]
The Current 5 Crises to Prep for…?
Each year, the Institute for Crisis Management publishes The ICM Annual Crisis Report – a valuable tool compiling annual news, crises analysis and trends, industry assessment and lessons on crisis prevention. The 2018 data, released this year, included five noteworthy crisis categories; some indicate a growing area of concern. If your company isn’t prepared for […]
Three Life Lessons Learned from Rodney the Rabbit
Guest blog authored by Gina Brelesky. This past year, I co-authored a children’s book about resiliency called “Rodney Makes a Friend.” The book features Rodney the Rabbit – a shy rabbit who learns how to overcome the challenge of making new friends. Since the book’s release, I have learned so much from parents and teachers! […]
When to Begin Brand Building
I recently traveled to London for an early vacation. Amongst my adventures, I visited the beautiful town of Windsor, where Prince Harry and Duchess of Sussex Meghan Markle reside. As sheer luck would have it, the day I explored Windsor is the same day baby Archie Harrison Mountbatten-Windsor (what a mouthful!) was born. News crews […]
Four Social Media Trends to Watch & Adopt in 2019
By Patrick Seidl Each year, Hootsuite releases an annual report on the global trends in social media. Their latest edition incorporates feedback from 3,255 of its customers (from large enterprises to small agencies), interviews with industry analysts and exhaustive research that helps businesses and organizations frame their social media activity and alignment toward achieving key […]
Four Simple Steps Tiger Took to Rebuild His Rep
When initially hearing about Tiger Woods’ major life and addiction struggles in 2009, winning a Masters green jacket a decade later was far from realistic, in everyone’s mind. In fact, Woods said at the time he would be taking an ‘indefinite break’ from golf. How did Woods achieve one of the most talked-about come-back stories? […]
The Lost Art of Storytelling
Earlier this week someone told me, “Andrea, at times you’re quiet, but when you speak, it’s always a story.” Unbeknownst to them, that was a huge compliment, because at Fallston Group, telling our clients’ stories is part of what we do each and every day. When it comes to public relations and content writing, storytelling […]
The Lasting Effects of Shots Fired
By Leah Fertig Active and mass shooting events have been filling our news feeds recently both nationally, such as the New Zealand shooting at two mosques on March 15, and locally, including the most recent school shooting at Frederick Douglas High School in Baltimore, MD on February 8. According to published crime statistics, there were […]
Top Business Reputation Tips
Whether or not you had the chance to attend our most recent Business Reputation Panel in person, every leader can benefit from our expert panelists’ top tips to preserve and protect your company’s reputation. James “Jef” Fagan, Principal Attorney at Offit Kurman advises businesses to not only pick a primary spokesperson – but to make […]
When the world relies on you, how do you manage crises and continuity of care?
By Leah Fertig From birth to our final day, there may never come a time we aren’t dependent on a compassionate healthcare provider. Like the fragility of our lives, healthcare institutions are challenged with many risks that may take their focus off of critical patient care. This is unacceptable, mainly if you or your loved […]
