Large Company Data Breach
The Fallston Group engaged with a large company that experienced a significant security breach of sensitive patron credit card information. Our team quickly sprang into action and developed and executed an assertive strategic crisis communications plan maximizing positive stakeholder opinion and trust in the company.
Established Sports Training Program Builds Digital Audience
Background – QB Country, a sports-based business headquartered in Mobile, Alabama trains middle school, high school, college and NFL quarterbacks, focusing on proper footwork, throwing and body mechanics, as well as the mental and physical aspects of playing the hardest position in sports. QB Country is led by former SEC Ole Miss Quarterback, David Morris (Four-year […]
Remodeling Firm Boosts Public Relations Efforts
Founded in 2000, The Atlantic Remodeling Corporation (TARC) is a Maryland-based residential remodeling firm specializing in energy efficient windows, siding and roofing solutions. The mission of TARC is to deliver a professional remodeling experience from start to finish that exceeds client expectation. TARC engaged the Fallston Group to spearhead its marketing communications strategy to support the mission, vision, goals and objectives of the organization.
Textile Organization Tells Story
Background – Established in 1932, the Secondary Materials and Recycled Textiles Association (SMARTasn.org) is a recycling-based, international nonprofit trade association comprised of used clothing, wiping material and fiber industry companies. SMART companies are committed to the “Green” way of life. SMART’s challenge was to raise the public profile of the organization and let the world know […]
Executive Accused of Sexual Assualt
Background – An organization contacted the Fallston Group after a key executive was accused of sexually assaulting and harassing an employee of the opposite sex. The concern revolved around the proper management of the situation from a human resources, leadership and communications standpoint as this very sensitive issue had both operating and legal ramifications. Strategy […]
Reputation Attack Via Social Media Channel
Background – An international nonprofit organization contacted the Fallston Group due to the professional and personal reputations of its key executives and Board members being tarnished anonymously by people via social media outlets. The attacks accused organizational leaders of financial mismanagement, gross misconduct and malicious behavior. As a result, key stakeholders, including investigative/oversight bodies, were questioning the […]
Public Company Quickly Focuses on Crisis Planning
Background – A prominent public company contacted the Fallston Group because leadership felt exposed and unprepared if there was a crisis of any magnitude in any of the seven generally accepted crisis categories – natural disaster, technological, confrontation, malevolence, organizational misdeeds , workplace violence, business relations (media, HR, lawsuits…). Strategy & Results – Fallston Group members […]
Partner Fallout Spins Law Firm Into Crisis
Background – As a small law firm grew, the two founding partners realized their management and customer service philosophies were more divergent than initially anticipated. This lack of alignment ultimately led to a great deal of tension which was routinely spilling-over and negatively impacting both staff and clients. In fact, the two partners had grown so angry […]
Professional Baseball Team Signs Jose Canseco, Taps Fallston Group to Handle Media
Background – The business side of the Minor League baseball industry views the Minor League experience as affordable family entertainment. Communities want competitive baseball in family-oriented venues where folks can enjoy America’s pastime and be entertained at a fraction of the Major League cost. The revenue lines in this business revolve around ticket sales, sponsorships, food […]
