Fallston Group

Building Strengthening & Defending reputations

Top Business Reputation Tips

Whether or not you had the chance to attend our most recent Business Reputation Panel in person, every leader can benefit from our expert panelists’ top tips to preserve and protect your company’s reputation. James “Jef” Fagan, Principal Attorney at Offit Kurman advises businesses to not only pick a primary spokesperson – but to make […]

Rob’s Reflections

Admittedly, taking our first mission trip to Haiti created a strong sense of excitement and nervousness. However, the invigoration we felt before traveling abroad to help the poorest of poor children far outweighed any personal concerns, health or physical safety. Yes, we had to take a preventative approach to healthcare and embrace safety precautions while […]

Build Your Social Champions

Social-Champions

Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for some quick tips, and contact us at https://fallstongroup.com/contact-us/ or call 410-420-2001 for more information.

Immunize Yourself Against Anxiety and Excessive Stress

By George S. Everly, Jr. Ph.D., ABPP. Originally posted via Psychology Today Psychologically speaking, the most significant factors that will keep you from realizing the happiness and success to which you aspire are anxiety and excessive stress. Both of these contribute significantly to depression, as well. Over 44 years of clinical practice and university teaching, I’ve heard people say time and […]

What’s the “Why” Behind a Crisis?

Many crises are sustained campaigns, not situational media events. In my view, reputation leads to trust and trust leads to valuation. You see, snatching victory from the jaws of defeat is all about the restoration of trust and restoring that reputational piggy bank balance which succumbed to overdraft status. We know crises can be natural, […]

Today’s “The Day”

By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]

It Can Happen to You: Why Workplace Violence Insurance is the “New Normal”

By Frank Giachini, PSA Insurance & Financial Services The Capital Gazette, Sandy Hook, Las Vegas, the Colorado Cinemark—active shooting incidents are becoming more frequent every year. In 2017 alone there were 346 mass shootings in the United States, compared to 270 in 2014. And as of July 31 of this year, we’ve had 202 incidents. An active shooter […]

C-Suite, It’s Time to Get Social!

I recently had the pleasure of attending an executive communications conference in Washington, D.C. My biggest takeaway? Company executives’ social media presence is no longer optional – it’s critical to success from a business practices perspective, as well as employee engagement. CEOs have a measurable impact on society’s trust in their company. If you haven’t […]

Crisis is a Growth Strategy!

growth-strategy

Our team has been referred to as crisis leadership experts, operators and chief reputation officers. Nearly all the companies we’ve worked with want the same thing: for us to help them maintain control and weather the storm. That’s their definition of winning: to survive the crisis. But after decades helping people during life’s most critical […]

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