A BUSINESS GUIDE TO TWITTER

Learn the ins and outs of Twitter and why it's an important tool for businesses and consumers they want to reach. Read our blog to find out more.

Twitter is an online platform that allows users to broadcast a short message to other users across the globe. It has become a primary resource for online news and social networking and primarily caters to a male audience. As a social network, Twitter relies on the basic concept of followers. The more people you follow, […]

HOW EFFECTIVE IS YOUR SOCIAL MEDIA?

Learn how to track the effectiveness of your social media with analytics. Read our blog to find out what you should be focusing on.

When your business utilizes social media to reach your target audience, you’ve taken an important first step. But, how effective is your social media? Is one platform working better than another? Do you have more engagement with certain posts? Why or why not? Fallston Group is here to help with four tips that can help […]

IS SOCIAL MEDIA IMPORTANT FOR MY BUSINESS?

Why social media marketing is critical to the sales process. Read our blog to learn how important social media is for your business.

The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes.  Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a critical part of an effective digital marketing strategy. In this article, the experts at Fallston […]

5 THINGS EVERY BUSINESS MUST KNOW ABOUT FACEBOOK.

Ready to promote your business on Facebook? Read our blog to find out what you need to know before you begin.

Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch with family, friends and colleagues. Unlike LinkedIn, Facebook’s primary purpose is to serve the user […]

4 TIPS TO MAXIMIZE YOUR COMPANY’S PRESENCE ON LINKEDIN

LEARN THE 4 THINGS YOU SHOULD DO TO GET YOUR COMPANY STARTED ON LINKEDIN

Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is also a primary tool for businesses to recruit talent and for job seekers to find […]