Fallston Group

Crisis – See It before It Strikes

Theodore Roosevelt said it best, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” The same can be said when it comes to crisis planning and management.

One of the biggest failures made by organizations when faced with a crisis is the lack of planning or the use of an inadequate plan. Without an executable crisis plan, you will be blindsided when crisis hits and left in a state of oblivion when attempting to figure out what to do next.

The first step in any crisis management process is to assess and develop a crisis plan. This plan needs to be comprehensive in nature. It is vital for a crisis plan to detail the roles and expectations of everyone who will be involved in managing and communicating before, during, and after the crisis. Crisis plans also identify the pain points in both the organization and the industry to better anticipate possible avenues for crisis. Additionally, a crisis plan will identify the future steps needed to take to respond to the crisis. You must be predictive in nature.

The Fallston Group is Baltimore’s leading crisis management and communications firm. With extensive backgrounds in executive leadership, law enforcement, and public relations, our team has the knowledge base and tools available to develop a comprehensive crisis plan for your organization.

Make the right decisions when the stakes are at their highest. Remember, the decisions you make today will be judged by many for years to come. For more information regarding crisis management, do not hesitate to contact the Fallston Group at 410.420.2001 or by email at info@fallstongroup.com

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