Though it is often considered a marketing function or responsibility – reputation is owned at the executive level. Founders, owners, and organizational leaders will bear the bulk of the costs – mentally, emotionally and financially – when this area is neglected or undernourished.
The most common repercussions of reputational neglect at the executive level are avoidable crises and avoidable loss associated with unavoidable crises. Crises can be natural, like an earthquake, or human-induced, like civil unrest. In these moments, all eyes turn to our leaders. Executives need to be clear, poised, and prepared to make decisions quickly.
However, the vast majority of corporate issues are smoldering, and oftentimes preventable. Fallston Group has been trusted by hundreds of founders and executives to develop the skills necessary to identify and make right the wrongdoings that too often go unaddressed until it’s too late.
Fallston Group’s in-depth Reputational Risk Assessment identifies organizational points of exposure then prioritizes mitigation strategies based on internal and external marketplace risk. Our methodology is clear, comprehensive, and actionable as we work to dramatically reduce your points of exposure.
Issues of sensitivity, adversity, and crisis must be diagnosed quickly with a high level of certainty and predictability. We consider every nuance so decisions made today positively impact your organization for years to come. We build your roadmap quickly, understanding the fluidity of every situation. Understanding the players, their varying points of view, and many spheres of influence is critical. We specialize in understanding all motivations as we work toward favorable, long-term solutions. Leveraging existing and emerging networks is key; experience, intuition, and relationships matter.
With laser sharp focus on solutions and optimal outcomes, we partner with clients to chart their course through any condition. And we pride ourselves on ensuring that they arrive on the other side bigger, faster, stronger than they were before the storm.
Once you’ve effectively navigated the crisis, position your organization to reap the long term benefits of reputational equity and build on them. From coaching to organizational development and planning, we help clients emerge from adversity poised to thrive and grow. It may sound counterintuitive, but we believe crisis can be a growth strategy.