Are you struggling to find a CMO who can help your organization meet its business goals?
30% of CEOs Might Fire Their CMO in 2017!
A recent report from Forrester Research cited in Ad Age attributes this to underperformance that results when CMOs are too analytics-focused and don’t have the creative skillset needed for success.
Outsource your CMO function to the highly-qualified Fallston Group team, which has the creative and business acumen to deliver marketing impact aligned with your business goals. Our team of veteran strategists has many decades of experience working both client- and agency-side for B2B and B2C clients in product and service industries. We’re ready to develop and implement a strategic plan that makes a measurable impact on your bottom line.
Stop guessing and start making educated decisions on how best to allocate your marketing dollars. Our proven approach starts with background and research to identify your target audiences. We then conduct competitive and industry research, and audit your organization’s existing marketing and branding efforts. From there, we make data-driven recommendations to keep your brand top of mind among all relevant industry segments. Milestone meetings at every step streamline the process and ensure the best end product to drive consumer action.
Online and offline, content marketing is king, costing 62% less than outbound marketing while generating more than three times as many leads. From video production to social media, infographics to blogs, and emails to public relations, Fallston Group can help you plan, wordsmith and execute a highly effective content marketing schedule that supports brand recall and drives engagement.
Don’t just take our word for it: clients for whom we’ve developed and managed strategic marketing plans have seen double to triple digit year-over-year increases in revenue.