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A Free Guide to Understanding Reputational Elasticity

Reputation matters. Did you know it’s estimated that more than 60 percent of market value is based on reputation alone? Does YOUR company’s reputation measure up? Fallston Group’s Free Guide to Understanding Reputational Elasticity explains the importance of building, strengthening and defending your business’ reputation.

Download the free guide today and you’ll learn about the term “reputational elasticity” and how it applies to your company. You’ll also learn why a positive reputation is an asset and something organizations must seek to build relentlessly over time, even though it may be hard to quantify its value or risk in dollar amounts.

In this free guide, we’ll also share:

  • Impactful case studies on companies whose reputation has taken a hit
  • 5 elements consumers discuss among themselves about a business
  • The top 3 factors that play into a consumer’s opinion of an organization
  • Measuring your company’s reputational elasticity

Need more help? Fallston Group has a variety of services to help build and strengthen your reputation, and to defend it when crisis strikes.
Download the free guide to get started, and give us a call at 410-420-2001 or email

Download Your Free Guide

High Value Crisis Guide

For Professional Service Firms

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