LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is also a primary tool for businesses to recruit talent and for job seekers to find openings. Much like a website, it is a place where potential clients and existing customers will follow you. So, it makes perfect sense that any company would want to establish their presence on this vast network. But, before you begin, Fallston Group wants you to know the 4 things you need to know to get started on LinkedIn.
- Company Page. Make it interesting. Include your company logo, a cover image and content that is SEO-friendly along with images that will help engage visitors. Include keywords in your company description that describe your business, industry, niche offerings and areas of expertise. The more complete your company page and profile, the more likely you are to be found and followed.
- Banner Image. The banner image is another great way to promote your brand and create engagement. Best practices are to choose an image that has the same branding and elements as your website. Include your URL and main phone number in the banner image; even though they are shown in other places, it will keep them prominent and visible to visitors. Adding a call to action or hashtag can also improve your engagement factor.
- Publish Platform. The publishing platform on Linkedin is often underutilized. Yet, it provides a great opportunity to position your company as a knowledgeable resource in your industry. It can also be a great lead generator! Content should revolve around company news, thought leadership or innovative ideas for your industry. Start by creating an editorial calendar. Articles can be assigned amongst your team, or an agency like Fallston Group can assist you with content development. Encourage individual employees to share your post through your personal account to gain traffic toward your page.
- Showcase Pages. Think of these pages as a way to spotlight a business unit, an upcoming event or another initiative. These are stand-alone pages specifically geared towards a targeted audience, so make them stand out with targeted information and visuals!
For the company who is just getting their feet wet on LinkedIn, Fallston Group has created “A Guide to Social” with quick tips for preparing, posting and promoting your content on social media! Download your free guide today or contact Fallston Group directly.