PR | We’re not your typical PR firm.
Fallston Group has decades of media relations experience, and we know PR extends far beyond writing a news release. Let us help you tell your story via print, broadcast, radio, and digital platforms. We’ll help you understand what’s “newsworthy” and the best way to positively influence the media and generate the calls to action you desire. We also offer media training to ensure your spokespeople are camera-ready. Rest assured, we know how to get you ‘in’ the news and ‘out’ of the news.
Strategic Communications | Does your company have an effective communications plan that integrates with your broader marketing initiatives? Do you understand each earned, owned, paid and shared channel and which combination will move the needle?
Fallston Group creates data-driven, research-based, calendarized plans to drive your business or programmatic goals. And, whether you have an in-house marketing communications team or not, we support teams via our outsourced Chief Communications Officer (CCO) services to execute consistent monthly deliverables such as social media, e-mail campaigns and executive thought leadership.
Our Services Include:
It all starts with goal and audience definition. Is your brand’s messaging consistent; is there ample reach and frequency; is it being noticed and shared? Strong messaging is a key component of any organization’s marketing strategy. Our communications experts are poised to facilitate brand positioning and messaging that’s thoughtful, well-timed and resonates within your target markets. Your customers will embrace your call to action and move to decision-make.
Content marketing is king, costing 62% less than outbound marketing while generating more than three times as many leads. Whether social media, infographics, blogs, emails, podcasts or video production, Fallston Group will help you plan, produce, wordsmith and execute a highly effective content marketing schedule that drives engagement.
Interested in enhancing your public speaking and interview skills? We’ll teach you how to be 60 MINUTES ready! Our on and off-camera training is immersive and effective. Real experts, real results.
Don’t have an in-house executive with executive-level marketing communications expertise? Our team of veteran strategists have decades of experience working for both agency and in-house brands. Whether running your marketing communications department or working to deepen the bench of your in-house team, we’re ready to develop and implement a strategic plan that makes a measurable impact on your bottom line.
In today’s 24-hour, digital marketplace, you must tell your story…if not, someone else will. Many studies have shown earned media is the most trusted and influential source of information. Our experts have been on both sides of the podium and know how to break into the crowded news cycle, using an “air” and “ground” assault strategy to positively influence the marketplace. Whether international or local, traditional or digital, our deeply experienced team knows how to get you into–or out of—the news. Many leaders have benefited from our media training —and how we use the most advanced technologies available to track and report ROI. Assertive PR will raise your profile, boost SEO rankings, build marketplace trust and engage audiences.
Still trying to figure out Snapchat, Instagram, Tumblr and Pinterest? Have you even heard of TikTok and Reddit? Outsource all of your social media content development to Fallston Group, or bring us in to train your staff. Our team of digital natives will guide you through existing and emerging social media platforms to develop an effective, focused presence. Our proven strategies will ensure your brand is in the conversations happening every day online that drive engagement, loyalty and recall.
Stop guessing and start making research-based, educated decisions on how to best allocate your marketing communications dollars. Our team is led by highly educated, seasoned executives who will guide you through plan development while identifying effective goals, strategies and tactics for all customer segments. A monthly action plan ensures consistent, ongoing communication to keep your brand top of mind with customers. Remember, what gets measured, gets done!
We partner with video production teams to translate your marketing messages into one of modern day’s most important methods – video.
Your website is the heart of your online presence. Does your website copy tell your company’s story efficiently and effectively? Leverage Fallston Group’s team to whip your website’s content into fighting shape. We’ve managed dozens of websites for clients, helping them tell the stories they want told through their number one brand-driving asset.
Did you know email is the second most popular channel for sharing business-related content? In 2021, more than 4 billion people around the world use email; experts expect that number to grow as high as 4.48 billion by 2024 – and, for every $1 marketers spend on email marketing, they receive $42 in return. If you’re not activating email campaigns for your business, you’re sorely missing out! Let our team manage your email campaigns from content development to delivery.
BOC has engaged Fallston Group for several years, and we value their ability to assist is in crafting a comprehensive approach as we integrate our strategic intent with targeted communications. Even in the face of a competitive environment and changes in the market, the Fallston Group team knows how to develop the marketing strategies and tactics required to drive growth. In addition, they are responsive and collaborative team players. I'd recommend their services without reservation.
Claudia Zacharias, CEO, Board of Certification/Accreditation