Peloton’s Lack of Planning: Part II

Earlier in the year, Peloton experienced troubles related to its leadership decisions during the coronavirus pandemic to expand well beyond its means. As part of their earlier strategic solution stable, Peloton decided to reduce the cost of its products. Those steps have not materially helped valuation so now, ironically, it is shifting to raise the […]

The Most Important Message is the Message Received

Most public speakers and performers work relentlessly to ensure they use the perfect words at the precise time and in the proper sequence to make people think, feel and act differently. Whether a media interview, keynote address, board meeting or sensitive family matter, we all find ourselves ‘on stage’ with the opportunity to impact. Most […]

Be Kind to One Another: Did Ellen Practice What She Preached?

A year ago, if you asked me to name a celebrity who has been successful in building a strong and positive reputation, Ellen DeGeneres would have come to mind fairly quickly. In her rise to fame, she has sung, she has danced, and she has made many people belly laugh with her quick-punch jokes and […]

What is Reputational Elasticity?


Papa Johns, FOX News, Roseanne Barr, the Donald, Starbucks – all embroiled for different reasons. While Starbucks has had its challenges, with its most volatile crisis sparking in Philly just this past year, let’s go back a few years during a time that Starbucks had to make another withdraw from its reputational piggy bank. In […]

One Crisis Espresso, Please!


by Rob Weinhold, Chief Executive of Fallston Group Social media attack, bad press, investigation, litigation, data breach, sex scandal, economic downturn, discrimination, mismanagement and, tragically occurring with greater frequency, active shooter situations…the list goes on and on. Life comes at you fast, and there’s one irrefutable certainty: the issue isn’t “if,” but “when” crisis will […]

Meltdown in Rio: Ryan Lochte

Although Ryan Lochte is at the tail end of his swimming career, the 32-year-old still has some very serious repercussions stemming from his crisis in Rio.

Active Shooter: Run, Hide, Fight

Active shooter situations are unpredictable and evolve quickly. Follow the run, hide, fight model if you find yourself in an active shooter situation.

Behind the Headlines With Kathy Walsh

In an interview with Cision, Fallston Group’s Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Is Your Business Taking the Proper Steps to Minimize Digital Risk?

With technological advances, there comes a heightened technological risk. Cyber-attacks are increasing at an alarming rate, targeting almost 3 out of 4 small businesses. By putting a security plan in place, a company’s level of threat decreases dramatically. Ultimately however, leaders must take the initiative to protect their people, secure their assets and strengthen their brands!