In an interview with Cision, Fallston Group's Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
CBS, All News 99.1 WNEW announces The Crisis Cliff
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
Your identity is one of the few things in your life that is irreplaceable. Unfortunately, it has also become a hot commodity on the black market. Although many scam artists use a number of high-tech methods to commit identity theft, one of the easiest ways is by taking your mail. You may not have given it much thought, but your mail is filled with the type of personal, credit and banking information that identity thieves absolutely love.