Can You Spot Fake News?

Can You Spot Fake News?

By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared…

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Media Relations 101

It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
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Workplace Violence Advice

by Rob Weinhold Fallston Group – Protecting People. Securing Assets. Strengthening Brands. A safe work environment is paramount to everyone in the workplace and should be the first priority of leadership. The recent workplace shooting at the Emcore Corporation in…

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