The Social Media Opportunity

Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.

What do Social Media and the Icelandic Volcanic Eruption have to do With One Another?

More Than You Might Think! by Gina Brelesky It has only been a few years since social media sites have gained wide audiences and already they are playing a vital role in helping organizations respond to crisis. They have been used to coordinate volunteer efforts, spread information, raise money, and save reputations. Unfortunately, not all […]