Organizational Muscle Memory – Why It’s Imperative!
By Rob Weinhold, Chief Executive On the cold afternoon of January 15, 2009, Capt. Chesley “Sully” Sullenberger nosed US Airways Flight 1549 into the clear skies above New York’s LaGuardia Airport. Less than four minutes later, after a “bird strike” from a flock of Canadian geese knocked out two of the jet’s engines, he coolly […]
Let Your True Colors Shine Through
Three years ago, I was introduced to a personality workshop originating from a company called “True Colors® International.” I confess, my initial reaction was to heave an inner sigh at having Cyndi Lauper’s song, “True Colors,” immediately stuck in my head. I was also skeptical. I have taken a number of personality tests and enjoyed […]
When You Are the Face of Crisis: 5 Keys for Successful Media Relations
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
Fallston Group Internship Program – Summer 2015
Fallston Group is seeking a bright, driven college student to serve as Strategic Communications & Marketing Intern for summer 2015. The Strategic Communications & Marketing Internship is an experiential learning opportunity focused on marketing communications and public relations, as well as marketing strategy and business development. Interns will gain firsthand experience of the day-to-day operations of […]
Malaysia Airlines: Responding to Crisis
Here are four strategic steps that Malaysia Airlines took after the disappearance of flight MH370 that companies can model if they are faced with a similar crisis.
Malaysia Airlines: The Press, the Emotion, the Mystery
Malaysia Airlines flight MH370 seemingly vanished into thin air. With 227 passengers and 12 employees on board, the stakes are high and the public and press are demanding answers.
Protecting Your Image after a Fall from Grace
On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
