Most public speakers and performers work relentlessly to ensure they use the perfect words at the precise time and in the proper sequence to make people think, feel and act differently. Whether a media interview, keynote address, board meeting or sensitive family matter, we all find ourselves ‘on stage’ with the opportunity to impact. Most […]
No doubt the pandemic has deeply affected our families, work, the economy, social activity, and of course, our health. In has also affected how companies operate and how they communicate with their customers and the public. Being tone-deaf to what is happening in the world can do tremendous reputational damage to a brand. Many companies […]
Crisis Communications Plans are designed to provide guidance and easy-to-follow steps to support clients in preparation for, management of and after-effects of proper crisis communications. Reputation leads to trust, trust leads to valuation. Effective crisis prevention, identification and communication rely heavily on education, training, professional judgment and experience of an internally formed Crisis Management Team […]
Anyone who knows me well has probably heard me say this, more than once: “If you don’t tell your story, someone else will. And, when someone else tells your story, it certainly won’t be the story you want told.” More times than not, when others bring your story to the surface, it’s not told the […]
Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for some quick tips, and contact us at www.fallstongroup.com/contact-us or call 410-420-2001 for more information.
I recently had the pleasure of attending an executive communications conference in Washington, D.C. My biggest takeaway? Company executives’ social media presence is no longer optional – it’s critical to success from a business practices perspective, as well as employee engagement. CEOs have a measurable impact on society’s trust in their company. If you haven’t […]
Our team has been referred to as crisis leadership experts, operators and chief reputation officers. Nearly all the companies we’ve worked with want the same thing: for us to help them maintain control and weather the storm. That’s their definition of winning: to survive the crisis. But after decades helping people during life’s most critical […]
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
Top Crisis Leadership Expert Authors New Book to Help Leaders at Every Level Turn Adversity into Advantage
“The Art of Crisis Leadership” showcases real-life crises, from the Ray Rice scandal that engulfed the NFL’s Ravens to the deadly shootings at Virginia Tech and the tragic Baltimore riots, to illustrate key learning points that will help companies and individuals alike during life’s most difficult times.
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.