Preventing a Crisis At Its Most Basic Level: The Art of Listening

Image from: LegalVoice Many issues that start small and grow into full-blown crises are preventable, but recognizing and preventing a crisis takes a certain amount of focus and time that many leaders overlook, until the crisis has nearly spiraled out of control. At that point, hindsight is 20/20. People and their beliefs and feelings are […]

Malaysia Airlines: Responding to Crisis

Here are four strategic steps that Malaysia Airlines took after the disappearance of flight MH370 that companies can model if they are faced with a similar crisis.

Cyber Attack: Don’t be a Victim

October is National Cyber Security Awareness Month. All businesses are at risk of cyber attacks on a daily basis. Read more about what security measures can be taken to assist in preventing the reality of these threats.

Media Relations 101

It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.

The Social Media Opportunity

Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.