Fallston Group

Building Strengthening & Defending reputations

Engage Your Social Media Channels During a Crisis

Building Strengthening & Defending reputations

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.

National Preparedness Month

Building Strengthening & Defending reputations

September marks National Preparedness Month. With hurricane season halfway through and winter just around the corner, there is no better time to prepare yourself, family and workplace for emergencies and disasters. Emergencies and disasters can be unexpected and devastating. That is why preparation is imperative. At the Fallston Group, we believe the more prepared you are, the better you respond and quicker you recover from such situations.

Sexual Harassment: Reducing Risk

Building Strengthening & Defending reputations

In order to avoid the severe consequences of sexual harassment reports, prevent legal exposure, and protect managers and subordinates, the Fallston Group offers employers suggestions for reducing risk of sexual harassment in the workplace.

School and University Safety

Building Strengthening & Defending reputations

“Providing a safe place to live, work, and raise a family is the first order of leadership,” says Rob Weinhold, Principal of the Fallston Group. Students work and sometimes live at school; therefore, school leaders must keep student safety as their first priority. A social media crisis management plan is one way that school and university leaders implement to help promote the safety of their students.

San Diego Mayor Should Step Down

Building Strengthening & Defending reputations

San Diego Mayor Bob Filner should resign; he should take some time to solely focus on his personal issues. After Filner works on himself, if he wishes to seek office in the future, the people will then decide if he is fit for duty.

College Athletics…Social Media…Crisis Communications

We are all familiar with major news stories involving student athletics which brought their campuses to crisis. Recent stories include: Arkansas football coach Bobby Petrino crashing his motorcycle while riding with his girlfriend; The murder of University of Virginia lacrosse player Courtney Love by her boyfriend and men’s lacrosse player George Hughley; The child abuse […]

What do Social Media and the Icelandic Volcanic Eruption have to do With One Another?

More Than You Might Think! by Gina Brelesky It has only been a few years since social media sites have gained wide audiences and already they are playing a vital role in helping organizations respond to crisis. They have been used to coordinate volunteer efforts, spread information, raise money, and save reputations. Unfortunately, not all […]

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