Fallston Group

Building Strengthening & Defending reputations

Airbag Recall Becoming a Reputation Killer

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Japanese auto parts maker, Takata, has been under fire since June. False report after false report, the National Highway Traffic Safety Administration receives a poor grade for its handling of the recall. Hopefully, now that the issue is front and center, consumers will not ignore the problem, and further injury will be prevented.

US Airways – Recovering from a Black Eye

Building Strengthening & Defending reputations

A US Airways flight attendant refused to hang a US Army Ranger’s “Dress Blues” in the coat closet for first class passengers. Should the airline do more to heal this black eye or will social media apologies be enough to satisfy stakeholders?

Crisis – See It before It Strikes

Building Strengthening & Defending reputations

One of the biggest failures made by organizations when faced with a crisis is the lack of planning or the use of an inadequate plan. Without an executable crisis plan, you will be blindsided when crisis hits and left in a state of oblivion when attempting to figure out what to do next.

Cyber Attack – Is Your Business at Risk?

Building Strengthening & Defending reputations

The average financial hit is almost nine thousand dollars when a company becomes a victim of an attack. Following these simple steps to decrease your chance of becoming an easy target.

Building Brand Strength to Prevent Crisis

Building Strengthening & Defending reputations

A great deal of time goes into developing a respectable brand, so it needs to be protected from crisis. Here are five tips for building your brand to conquer crisis.

Engaging Employees during Crisis: 7 Tips

Building Strengthening & Defending reputations

While your reputation should always be at the forefront of your business, it is important to remember your employees during a time of crisis. Here are seven quick tips for handling a crisis internally.

Six Tips for Managing a Crisis through Social Media

A business’s social media presence is not only a great way to communicate with stakeholders and clients, but it is a highly effective tool when facing a crisis. Here are six tips for managing a crisis through social media.

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