Today’s “The Day”

By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]

5 THINGS EVERY BUSINESS MUST KNOW ABOUT FACEBOOK.

Ready to promote your business on Facebook? Read our blog to find out what you need to know before you begin.

Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch with family, friends and colleagues. Unlike LinkedIn, Facebook’s primary purpose is to serve the user […]

And Ultimately, Your Career

Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.

Six Tips for Managing a Crisis through Social Media

A business’s social media presence is not only a great way to communicate with stakeholders and clients, but it is a highly effective tool when facing a crisis. Here are six tips for managing a crisis through social media.