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What is Earned Media?

https://www.youtube.com/watch?v=1Dns5yHDGsQ Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on "earned media" and some of the nuances involved.

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Peloton’s Lack of Planning

Amid the height of COVID in 2020, Peloton’s stocks skyrocketed and increased by almost 440%. While many consumers were investing strongly in at-home workout machines, Peloton continued to advance its business goals by producing more, creating a wider variety of…

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Smoldering Vs. Sudden

Bottom line - Protecting your company’s valuation depends on how well you are prepared to face the court of public opinion. Crisis happens to everyone. The difference is those who are prepared to address smoldering issues proactively can prevent them from erupting.  When done well, you can turn short-term adversity into long-term advantage.
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