https://www.youtube.com/watch?v=1Dns5yHDGsQ Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on "earned media" and some of the nuances involved.
As we all learned from Covid-19, everything changes when a crisis occurs. In the case of Covid-19, the unexpected and immense changes that erupted as a direct result of the pandemic impacted the course of history forever. Some might say…
Bottom line…the Community College of Baltimore County focuses on the improving the success rate of their male students and some renewed funding has given the program new life! The Male Student Success Initiative (MSSI) is a network of support for…
Amid the height of COVID in 2020, Peloton’s stocks skyrocketed and increased by almost 440%. While many consumers were investing strongly in at-home workout machines, Peloton continued to advance its business goals by producing more, creating a wider variety of…
During the course of my executive coaching, I assign my clients a book by Parker J. Palmer Ph.D, entitled “Let Your Life Speak: Listening for the Voice of Vocation. The significance of this reading assignment is that the author captures…
We often say having a strong reputation builds trust and trust builds value. But what is the logic behind this statement? Today’s value of a company is based on the present value of its future cash flows. To establish this value, investors are usually…
Most public speakers and performers work relentlessly to ensure they use the perfect words at the precise time and in the proper sequence to make people think, feel and act differently. Whether a media interview, keynote address, board meeting or…
Successful leaders and organizations understand the value of building, strengthening, and defending their reputation. Reputation is defined as: the beliefs or opinions that are generally held about someone or something. If we take a broader look at society, we…
