Lead Through Crisis; Don’t Spin!
Six Simple Steps to Begin Your Marketing Strategy
By Andrea Lynn, Marketing Communications Manager For many, the concept of creating a marketing automation strategy can be mighty intimidating! We all vaguely know we need one…hopefully someone is posting on social media and placing some ads, right? Effective marketing goes far beyond piecemeal efforts; to fully activate your channels, it takes true engagement, oversight […]
Top Tips to Improve Company Safety & Security
By Frank Barile, Safety & Security Director of Fallston Group Being a leader in today’s business world is not easy. There are many things you need to worry about outside of business growth and profitability; safety and security is one of them. The first order of business leadership is to provide a safe place to […]
One Crisis Espresso, Please!
by Rob Weinhold, Chief Executive of Fallston Group Social media attack, bad press, investigation, litigation, data breach, sex scandal, economic downturn, discrimination, mismanagement and, tragically occurring with greater frequency, active shooter situations…the list goes on and on. Life comes at you fast, and there’s one irrefutable certainty: the issue isn’t “if,” but “when” crisis will […]
Patrick Seidl Joins Fallston Group as Strategic Communications Coordinator
Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce Patrick Seidl has joined its team as strategic communications coordinator. Seidl brings five years of marketing, communications and fundraising experience as well as a background in planning and executing large-scale events. In his new role, Seidl will support Marketing Communications Manager, Andrea Lynn, in […]
Quality Active Shooter Training Save Lives
According to USA Today, last year was the deadliest year for mass shootings in more than a decade. One could even deem 2017 the deadliest year for mass shootings in modern U.S. history: two of our country’s five deadliest mass shootings ever occurred in the span of just 35 days. As the new year approaches, […]
Fallston Group Chief Executive Rob Weinhold named 2017 Most Admired CEO by The Daily Record
Baltimore-based Fallston Group, a global reputation agency, is pleased to announce that Rob Weinhold, the firm’s chief executive, has been named one of Maryland’s 2017 Most Admired CEOs by The Daily Record. The Daily Record created the Most Admired CEOs awards program to recognize talented business CEOs and nonprofit executive directors throughout Maryland for […]
Can You Spot Fake News?
By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared by co-presenters Lisa Arledge Powell of Ohio-based MediaSource and Robert Mackle, Director of Media Relations […]
Rachel Barile Joins Fallston Group as Client Relations Coordinator
Rachel Barile Joins Fallston Group as Client Relations Coordinator Agency in growth mode; invests in strategic business development hire Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce the addition of Rachel Barile as client relations coordinator. Barile is a recent graduate from Temple University in Philadelphia, Pennsylvania, where she studied strategic communications […]
Let Your True Colors Shine Through
Three years ago, I was introduced to a personality workshop originating from a company called “True Colors® International.” I confess, my initial reaction was to heave an inner sigh at having Cyndi Lauper’s song, “True Colors,” immediately stuck in my head. I was also skeptical. I have taken a number of personality tests and enjoyed […]
