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Halloween in the Workplace: Protect your Company’s Reputation

If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.
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Media Relations 101

It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
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Remodeling Firm Boosts Public Relations Efforts

Founded in 2000, The Atlantic Remodeling Corporation (TARC) is a Maryland-based residential remodeling firm specializing in energy efficient windows, siding and roofing solutions. The mission of TARC is to deliver a professional remodeling experience from start to finish that exceeds client expectation. TARC engaged the Fallston Group to spearhead its marketing communications strategy to support the mission, vision, goals and objectives of the organization.
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In Remembering 9/11…

The devastating attacks of 9/11 are a moment in time that every American will always remember. The Fallston Group joins America in remembering and honoring the innocent lives taken from us that day, the brave souls of rescuers and responders, and the courageous men and women who continue to protect our nation from outside threat. Although we can only plan for so much, it is important that business owners recognize the possibility of crisis at any moment. The Fallston Group offers the following steps in building and implementing your workplace violence policies.
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Engage Your Social Media Channels During a Crisis

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.
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