What is Earned Media?
Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on “earned media” and some of the nuances involved.
Writing a Proper Press Release
We’ve outlined the proper look and feel of a well-written press release. Use these techniques in future releases that will be sure to grab the attention of reporters.
How to Write a Proper Press Release
Newsrooms will tell you they receive all kinds of press releases, formatted in many different ways and not all effective. Use these techniques in future releases that will be sure to grab the attention of reporters.
