Fallston Group

Building Strengthening & Defending reputations

Six Simple Steps to Begin Your Marketing Strategy

marketing strategy

By Andrea Lynn, Marketing Communications Manager  For many, the concept of creating a marketing automation strategy can be mighty intimidating! We all vaguely know we need one…hopefully someone is posting on social media and placing some ads, right? Effective marketing goes far beyond piecemeal efforts; to fully activate your channels, it takes true engagement, oversight […]

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