marketing Archives - Fallston Group

The Power of Storytelling

Anyone who knows me well has probably heard me say this, more than once: “If you don’t tell your story, someone else will. And, when someone else tells your story, it certainly won’t be the story you want told.” More times than not, when others bring your story to the surface, it’s not told the […]

When to Begin Brand Building

I recently traveled to London for an early vacation. Amongst my adventures, I visited the beautiful town of Windsor, where Prince Harry and Duchess of Sussex Meghan Markle reside. As sheer luck would have it, the day I explored Windsor is the same day baby Archie Harrison Mountbatten-Windsor (what a mouthful!) was born. News crews […]

Today’s “The Day”

By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]

Six Simple Steps to Begin Your Marketing Strategy

By Andrea Lynn, Marketing Communications Manager For many, the concept of creating a marketing automation strategy can be mighty intimidating! We all vaguely know we need one…hopefully someone is posting on social media and placing some ads, right? Effective marketing goes far beyond piecemeal efforts; to fully activate your channels, it takes true engagement, oversight […]

IS SOCIAL MEDIA IMPORTANT FOR MY BUSINESS?

The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes. Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a critical part of an effective digital marketing strategy. In this article, the experts at Fallston […]

An Amazing Internship Experience

By Josh Z. Earlier this year, I walked into my first day at the Fallston Group not knowing what to expect from a new internship. I ended my experience with many important takeaways and now realize what I will sadly leave behind. The Fallston Group team has taught me many lessons. I have learned a […]

Behind the Headlines With Kathy Walsh

In an interview with Cision, Fallston Group’s Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.