The Power of Crisis Leadership (Part Three)
The following is the last of three excerpts from a feature article, written by Rob Weinhold, Fallston Group Chief Executive, and published by “Captive International” in July 2020. Read part one here and part two here. Looking for ways to ensure your reputational piggy bank continues to overflow? Fallston Group offers the following guidance, based […]
When You Are the Face of Crisis: 5 Keys for Successful Media Relations
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
Three Tips for Controlling Your Story in the Media
Knowing your course of action can be the make or break moment for your business when an incident occurs. Here are the three best tips for maintaining control of the situation in the media.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
