Smoldering Vs. Sudden
Bottom line – Protecting your company’s valuation depends on how well you are prepared to face the court of public opinion. Crisis happens to everyone. The difference is those who are prepared to address smoldering issues proactively can prevent them from erupting. When done well, you can turn short-term adversity into long-term advantage.
Penn State, Seattle Seahawks Cause Stir on Twitter
Penn State Athletic Director Sandy Barbour, and the Seattle Seahawks organization were scrutinized in two separate cases after controversial tweets.