What is Earned Media?
Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on “earned media” and some of the nuances involved.
What is Reputational Elasticity?
Papa Johns, FOX News, Roseanne Barr, the Donald, Starbucks – all embroiled for different reasons. While Starbucks has had its challenges, with its most volatile crisis sparking in Philly just this past year, let’s go back a few years during a time that Starbucks had to make another withdraw from its reputational piggy bank. In […]
An Amazing Internship Experience
By Josh Z. Earlier this year, I walked into my first day at the Fallston Group not knowing what to expect from a new internship. I ended my experience with many important takeaways and now realize what I will sadly leave behind. The Fallston Group team has taught me many lessons. I have learned a […]
Kathy Walsh Joins Fallston Group as Director of Marketing
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
JOB ANNOUNCEMENT: Public Relations Account Executive
JOB ANNOUNCEMENT PR Account Executive Strategic Communications and Media Division Fallston Group is seeking a highly motivated PR Account Executive to join its growing team in a full-time capacity. We are looking for someone with 2-3 years of relevant public relations experience, superb writing capabilities, and the ability to multitask to provide provide public relations […]
When You Are the Face of Crisis: 5 Keys for Successful Media Relations
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
Writing a Proper Press Release
We’ve outlined the proper look and feel of a well-written press release. Use these techniques in future releases that will be sure to grab the attention of reporters.
Fallston Group Internship Program – Summer 2015
Fallston Group is seeking a bright, driven college student to serve as Strategic Communications & Marketing Intern for summer 2015. The Strategic Communications & Marketing Internship is an experiential learning opportunity focused on marketing communications and public relations, as well as marketing strategy and business development. Interns will gain firsthand experience of the day-to-day operations of […]
The Best and Worst Commercials of Super Bowl XLIX
There are two things that decide the success and impact of an advertisement – how you align your brand with your target audience, and whether it is memorable. Here are the four best commercials, and the absolute worst of Super Bowl XLIX.
SuPR Bowl XLIX
Super Bowl Sunday is one of the most anticipated days of the year. But, the SuPR Bowl gains just as much interest, as attention is focused on the antics, conversation and media attention of off-the-field “entertainment” for two whole weeks.
