Bottom line - Protecting your company’s valuation depends on how well you are prepared to face the court of public opinion. Crisis happens to everyone. The difference is those who are prepared to address smoldering issues proactively can prevent them from erupting. When done well, you can turn short-term adversity into long-term advantage.
When designating or hiring an employee to be your business’s crisis manager, there is a lot at stake. When selecting, consider one that shares these 8 characteristics.
Crisis costs time, money, customers, careers, and in the worst case of scenarios, lives. Make sure your organization has proper policies and procedures in place so when crisis strikes you can turn adversity into advantage.
In an interview with Cision, Fallston Group's Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
Dealing with a breach is one of the most stressful and very real situations any executive team will face. One of the first calls should be to an experienced crisis management team and/or PR firm familiar with breach response.
Chipotle will close its doors February 8th for a one-day national food safety meeting.
Chipotle responds to E. coli outbreak; claims it will become a "leader in food safety."
Despite the horrific devastation we all witnessed two weeks ago, it’s encouraging to see some of the world’s most powerful leaders affirmatively put their differences aside for a common cause.
Imagine everything from cell phones, automobiles and even coffee makers having network connectivity. Find out what can be done to help companies minimize data breach risk.
In Crew, great coxswains (like great crisis leaders) are part visionary, part strategist, part coach and always operating within a predictive mindset while considering each nuance.