Fallston Group

Building Strengthening & Defending reputations

Malaysia Airlines: Responding to Crisis

Building Strengthening & Defending reputations

Here are four strategic steps that Malaysia Airlines took after the disappearance of flight MH370 that companies can model if they are faced with a similar crisis.

5 Quick Tips for Building Media Lists

Building Strengthening & Defending reputations

Through public relations software, gaining media coverage is as simple as building a quality list. With millions of journalists, bloggers, and influencers hungry for stories, it is important to strategize while designing media distribution lists.

Lockdowns Save Lives

Building Strengthening & Defending reputations

Purdue University, January 21, 2014: Cody Cousins, a 23-year-old student and teaching assistant, fatally shot fellow student and teaching assistant Andrew Boldt, 21, in a basement classroom of the University’s electrical engineering building.

Emergency Plans: Training and Execution

Building Strengthening & Defending reputations

Implementing emergency safety plans in the workplace is just the first step in protecting your company and its employees. Continuously practicing the execution of these plans is what will drastically lessen a company’s chance of becoming tragically affected by an emergency or crisis.

Implementing Emergency Safety Plans in the Workplace

Building Strengthening & Defending reputations

Businesses tend to forget that failure to create a plan for each potential situation can leave them liability and put them at risk if disaster strikes. Protecting your employees and ultimately your brand should be the number one priority for business owners, but it often gets put on the back burner, leaving them vulnerable for crisis.

7 Safety Tips for Holiday Shoppers

Building Strengthening & Defending reputations

Holiday shoppers run the risk of becoming victims of both property and personal crimes. Here are seven safety tips that will lower your risk of becoming a victim during this wonderful time of year.

Left Menu IconMENU