What is Earned Media?
Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on “earned media” and some of the nuances involved.
Writing a Proper Press Release
We’ve outlined the proper look and feel of a well-written press release. Use these techniques in future releases that will be sure to grab the attention of reporters.
