Southwest Airlines Fails to Close Vital Communications Gap
Southwest Airlines is in trouble, under federal investigation and the lead story on most traditional mainstream media news outlets. The real long-term crisis Southwest Airlines faces has nothing to do with the cold front that disrupted flights, caused computer glitches, or created staffing issues. Instead, the real crisis is the failure of leadership to communicate […]
The Power of Crisis Leadership: Protect Your Reputational Piggy Bank – Your Most Important Account
The critical importance and value of crisis leadership has perhaps never been more apparent than it has been during the past few years, as companies across the globe have felt the weight and impact of one societal crisis after another. Each and every time a leader delivers a message – be it a board meeting, […]
The Power of Crisis Leadership (Part Three)
The following is the last of three excerpts from a feature article, written by Rob Weinhold, Fallston Group Chief Executive, and published by “Captive International” in July 2020. Read part one here and part two here. Looking for ways to ensure your reputational piggy bank continues to overflow? Fallston Group offers the following guidance, based […]
The Lost Art of Storytelling
Earlier this week someone told me, “Andrea, at times you’re quiet, but when you speak, it’s always a story.” Unbeknownst to them, that was a huge compliment, because at Fallston Group, telling our clients’ stories is part of what we do each and every day. When it comes to public relations and content writing, storytelling […]
Top Business Reputation Tips
Whether or not you had the chance to attend our most recent Business Reputation Panel in person, every leader can benefit from our expert panelists’ top tips to preserve and protect your company’s reputation. James “Jef” Fagan, Principal Attorney at Offit Kurman advises businesses to not only pick a primary spokesperson – but to make […]
Kathy Walsh Joins Fallston Group as Director of Marketing
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
JOB ANNOUNCEMENT: Public Relations Account Executive
JOB ANNOUNCEMENT PR Account Executive Strategic Communications and Media Division Fallston Group is seeking a highly motivated PR Account Executive to join its growing team in a full-time capacity. We are looking for someone with 2-3 years of relevant public relations experience, superb writing capabilities, and the ability to multitask to provide provide public relations […]
When You Are the Face of Crisis: 5 Keys for Successful Media Relations
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
Fallston Group Internship Program – Summer 2015
Fallston Group is seeking a bright, driven college student to serve as Strategic Communications & Marketing Intern for summer 2015. The Strategic Communications & Marketing Internship is an experiential learning opportunity focused on marketing communications and public relations, as well as marketing strategy and business development. Interns will gain firsthand experience of the day-to-day operations of […]
The Best and Worst Commercials of Super Bowl XLIX
There are two things that decide the success and impact of an advertisement – how you align your brand with your target audience, and whether it is memorable. Here are the four best commercials, and the absolute worst of Super Bowl XLIX.
