From a legal standpoint, this is the darkest two week period the NFL has ever seen. Punishments need to be handed down swiftly and harshly, if not by the league then by the teams these players represent.
Crises cost time, money, customers, and ultimately, careers; and, in this instance, we see all of these elements deteriorating for all parties involved—the NFL, Baltimore Ravens and Ray Rice.
After Jimmy Smith's arrest, there are serious leadership concerns within the Ravens organization. Of the 20 NFL players to be arrested this offseason, Smith became the fifth Raven of the group.
Ignoring the press is the number one “don’t” when handling the aftermath of any type of crisis. Listed are four “don’ts” that not only individuals should follow, but also companies when faced with times of crisis or adversity.
On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.