Build Your Social Champions

Build Your Social Champions

Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for…

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Airbag Recall Becoming a Reputation Killer

Japanese auto parts maker, Takata, has been under fire since June. False report after false report, the National Highway Traffic Safety Administration receives a poor grade for its handling of the recall. Hopefully, now that the issue is front and center, consumers will not ignore the problem, and further injury will be prevented.
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