"For 42 years, I’ve been making small regular deposits in this bank of experience, education and training. And on Jan. 15, the balance was sufficient so that I could make a very large withdrawal."
When Baltimore City State’s Attorney Marilyn Mosby decided to charge six Baltimore Police Officers as a result of her independent Freddie Gray investigation (amid tremendous public pressure), it sent shock waves through the region generally and police departments specifically.
After Jimmy Smith's arrest, there are serious leadership concerns within the Ravens organization. Of the 20 NFL players to be arrested this offseason, Smith became the fifth Raven of the group.
Ignoring the press is the number one “don’t” when handling the aftermath of any type of crisis. Listed are four “don’ts” that not only individuals should follow, but also companies when faced with times of crisis or adversity.
Taking a proactive approach will keep your company ready if a crisis were to occur. Here are nine things to keep in mind while developing your crisis communications plan.
Successfully marketing your company’s brand attracts customers, which, in turn, permits growth. Gain the competitive edge by implementing these seven marketing strategies into your company’s mission.
If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.