Build Your Social Champions

Social-Champions

Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for some quick tips, and contact us at www.fallstongroup.com/contact-us or call 410-420-2001 for more information.

What’s the “Why” Behind a Crisis?

Many crises are sustained campaigns, not situational media events. In my view, reputation leads to trust and trust leads to valuation. You see, snatching victory from the jaws of defeat is all about the restoration of trust and restoring that reputational piggy bank balance which succumbed to overdraft status. We know crises can be natural, […]

What is Reputational Elasticity?

reputational-elasticity

Papa Johns, FOX News, Roseanne Barr, the Donald, Starbucks – all embroiled for different reasons. While Starbucks has had its challenges, with its most volatile crisis sparking in Philly just this past year, let’s go back a few years during a time that Starbucks had to make another withdraw from its reputational piggy bank. In […]

Meltdown in Rio: Ryan Lochte

Although Ryan Lochte is at the tail end of his swimming career, the 32-year-old still has some very serious repercussions stemming from his crisis in Rio.

Crisis Leadership: National Preparedness Month

“For 42 years, I’ve been making small regular deposits in this bank of experience, education and training. And on Jan. 15, the balance was sufficient so that I could make a very large withdrawal.”

Marilyn Mosby is “All In”

When Baltimore City State’s Attorney Marilyn Mosby decided to charge six Baltimore Police Officers as a result of her independent Freddie Gray investigation (amid tremendous public pressure), it sent shock waves through the region generally and police departments specifically.