Marilyn Mosby is “All In”

When Baltimore City State’s Attorney Marilyn Mosby decided to charge six Baltimore Police Officers as a result of her independent Freddie Gray investigation (amid tremendous public pressure), it sent shock waves through the region generally and police departments specifically.
Read More

Halloween in the Workplace: Protect your Company’s Reputation

If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.
Read More

Media Relations 101

It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
Read More