Ravens Leadership in Question after Smith Arrest

After Jimmy Smith’s arrest, there are serious leadership concerns within the Ravens organization. Of the 20 NFL players to be arrested this offseason, Smith became the fifth Raven of the group.

Four “Don’ts” When Responding to Crisis

Ignoring the press is the number one “don’t” when handling the aftermath of any type of crisis. Listed are four “don’ts” that not only individuals should follow, but also companies when faced with times of crisis or adversity.

7 Resolutions for Marketing Your Brand in 2014

Successfully marketing your company’s brand attracts customers, which, in turn, permits growth. Gain the competitive edge by implementing these seven marketing strategies into your company’s mission.

Halloween in the Workplace: Protect your Company’s Reputation

If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.

Reputation: Top Strategic Risk Concern for Companies

A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.

Media Relations 101

It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.

The Social Media Opportunity

Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.

Remodeling Firm Boosts Public Relations Efforts

Founded in 2000, The Atlantic Remodeling Corporation (TARC) is a Maryland-based residential remodeling firm specializing in energy efficient windows, siding and roofing solutions. The mission of TARC is to deliver a professional remodeling experience from start to finish that exceeds client expectation. TARC engaged the Fallston Group to spearhead its marketing communications strategy to support the mission, vision, goals and objectives of the organization.

Engage Your Social Media Channels During a Crisis

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.